Easy Search Replace

The Easy Search Replace plugin lets you find and replace any text, HTML, or URL across your WordPress site in real time — without editing files or touching the database.
It’s the safest way to do search and replace on front-end output. Update branding, fix old links, swap outdated content, or remove footer credit with a few clicks.

Target replacements precisely with:

• Post Types (Posts, Pages, WooCommerce Products, any CPT)
• Specific Post IDs (comma separated)
• Exact URLs (one per line)

Why it’s safe:
All changes are applied dynamically at render time. Your posts, pages, and database stay untouched. Disable the plugin or toggle a rule off and your original content is back instantly.

Popular use cases

• Remove footer credit — delete or replace any theme footer text, copyright notice, or “Powered by” link.
• Replace company names — rebranding? Update every mention of your old name site-wide in seconds.
• Fix old links — swap broken URLs, redirect HTTP → HTTPS links, or update moved resources.
• WooCommerce text changes — rename “Add to cart” buttons, change checkout labels, or translate WooCommerce strings without code.
• Hide plugin or theme branding — remove “Built with Elementor”, “Jetpack stats”, or any injected text.
• Conditional content — show different text to logged-in users, mobile visitors, or during specific date ranges (Pro).

Features

Free version (up to 10 rules — existing installs with more keep them all):

• Real-time search and replace for text, HTML, and URLs — no database changes.
• Enable or disable each rule with a toggle (no need to delete and recreate).
• Limit rules by post type, post ID, or URL (one per line).
• Case-insensitive matching (Ignore Case option).
• “Don’t match if page contains” safety switch — add a marker to any page you want to leave untouched.
• Configurable “Skip HTML tags” setting — protect <script>, <style>, or any tag from being modified.
• Multiple rules, executed in the order you define.
• Lightweight: buffer filtering only starts if you have active rules.

Pro features (Easy Search Replace Pro):

• CSS selector targeting — restrict replacements to elements matching .footer, #main, h1, or any CSS selector. Inspect the element in your browser and paste the class or ID. Perfect for removing footer credits from a specific element without affecting the rest of your page.
• Regex patterns — full PHP regex with smart defaults. . matches newlines and patterns are UTF-8 aware by default. Write <div class="x">.*?unwanted.*?</div> and it just works.
• Match text between two markers — replace everything between a “starts with” and “ends with” snippet without writing regex. Safer because it stops at the first end marker.
• Scheduled rules — activate rules only within specific date ranges, times of day, or weekdays. Perfect for seasonal banners, holiday promotions, or timed content swaps.
• Audience & device targeting — show different replacements for logged-in users vs guests, target specific user roles, or serve different content to desktop, mobile, or tablet visitors.
• Exclusion rules — apply a rule everywhere EXCEPT specific post types, post IDs, or URLs.
• Import / Export — export rules as JSON or CSV for backups. Bulk import hundreds of rules at once from CSV for agency migrations.
• Live Preview — test any rule against a real page (even before you save it) and see exactly how many matches it will make, so you’re never guessing.
• Rule Analytics — see how many times each rule has actually matched, right in the Analytics tab. Spot rules that never fire and clean them up.
• Visual selector picker — click an element on your own site and Easy Search Replace fills in its CSS selector for you — no browser dev tools or CSS knowledge required.
• Recipe Library — one-click templates for common jobs like removing “Powered by WordPress”, renaming WooCommerce buttons, or forcing HTTPS links. Each recipe is added disabled so you can review it first.
• Regex Tester — write and test regular expressions inside the plugin with live match highlighting before you apply them to your live site.
• Rule Sync between sites — pull your rules from one site into another with a secure sync key. Perfect for agencies keeping staging and production in step.
• Cache-Aware Mode — scheduled, role, and device rules keep working with page caching, and known caches (WP Rocket, LiteSpeed, and more) are purged automatically when you change a rule.
• Debug badge — logged-in admins see a small “ESR” badge listing which rules ran on the current page, making troubleshooting effortless.
• Unlimited rules — the free version covers up to 10 rules; Pro removes the cap entirely.

Usage

1. Open Settings → Easy Search Replace.
2. Find: Enter the text/HTML/URL to search.
3. Replace with: Enter the replacement (leave empty to remove — great for footer credits).
4. (Optional) Limit by Post Types, Post IDs, or URLs (one per line).
5. Enable Ignore case if needed.
6. Add multiple rules and Save Changes.

Full documentation with examples: fluxpress.io/docs/easy-search-replace

Examples

Replace text globally

Find: Old Company
Replace: New Company

Remove footer credit

Find: Powered by MyTheme
Replace: (leave empty)

Remove “Powered by WordPress”

Find: Powered by WordPress
Replace: (leave empty)
(Optionally set CSS selector to .site-info in Pro for precision)

Replace URL site-wide

Find: http://oldsite.com
Replace: https://newsite.com

Change WooCommerce button text

Find: Add to cart
Replace: Buy now

Only on specific posts

Find: Coming Soon
Replace: Launching Now
Post IDs: 25,47,88

Case-insensitive
Enable Ignore case to match “WordPress”, “wordpress”, “WORDPRESS”, etc.

Privacy

The free version of Easy Search Replace collects no data and makes no external connections — it runs in anonymous mode.

Licensing for the Pro edition is handled by Freemius. When you activate a Pro license, Freemius records only the site URL needed to bind the license to your site; any diagnostic data is optional and never shared without your explicit consent.

No site content, emails, IP addresses, usernames, or passwords are ever collected.