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sandywp / plugins / woocommerce-google-adwords-conversion-tracking-tag

Pixel Manager for WooCommerce

Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing

4.9 out of 5 stars. 4.9 398 reviews

Conversion tracking for WooCommerce. Google Ads, GA4, Meta, TikTok, OpenAI (ChatGPT) & more. Recover 30% more conversions with server-side tracking!

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v1.66.0 40,000+ installs WP 6.2+ PHP 7.3+

By SweetCode · Read the readme on WordPress.org

your-sandbox.sandywp.com/wp-admin
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing running inside a SandyWP sandbox

What you get inside

6 screens

  • Dashboard – an at-a-glance overview of your tracking health, optimization score, and active pixels

  • Tracking Pixels – set up Google Ads, GA4, Meta, Hotjar and more from a single screen

  • Pixel setup – just enter your conversion IDs, no coding required

  • Consent – Google Consent Mode v2 with automatic integration for the major consent management platforms (GDPR & CCPA ready)

  • Payment Gateway Accuracy Report – spot which payment gateways are dropping your conversion tracking

  • Opportunities – prioritized, actionable suggestions to improve your tracking and campaign performance

screenshot 1 of 6
Dashboard – an at-a-glance overview of your tracking health, optimization score, and active pixels

Dashboard – an at-a-glance overview of your tracking health, optimization score, and active pixels

About this plugin

The Pixel Manager is the most complete conversion tracking plugin for WooCommerce. Set up Google Ads conversion tracking, Google Analytics GA4 e-commerce tracking, Meta/Facebook Pixel, TikTok Pixel, and more – in minutes, not hours. No coding required.

Unlike Google Tag Manager (GTM), which requires significant technical expertise to configure WooCommerce e-commerce tracking correctly, the Pixel Manager provides a turnkey solution with over 12 years of development. It automatically handles edge cases like payment gateway redirects, order duplication prevention, and consent mode – all the things that take hours to get right with manual tag management.

🆕 New: Conversion tracking for OpenAI ads on ChatGPT

OpenAI is rolling out advertising on ChatGPT, and the Pixel Manager is one of the first WooCommerce plugins to support it. The Pro version tracks your OpenAI ads with the browser pixel, a server-side Conversions API connection, and Advanced Matching – so you can measure exactly which purchases your ChatGPT ads drive, from day one. Also new: Microsoft Clarity heatmaps and session recordings (Pro, beta), and the rebuilt, faster Nova admin interface (free).

🚀 Endorsed by Google’s Tag Team

This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.

says @dpackert24

This plugin was demonstrated to me by a Google Tagging Support person. ‘nough said 🙂

says @galbaras

We’re using this for our biggest clients and it’s working great!

says @wodobo

Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.

says @chxz

What makes the Pixel Manager different?

Most WooCommerce tracking plugins only handle the basics: firing a conversion pixel on the thank you page. The Pixel Manager goes much further. It tracks the entire e-commerce customer journey – from product impressions and add-to-cart events through checkout and purchase – across all major advertising and analytics platforms simultaneously. This gives you complete data for conversion optimization, dynamic remarketing audience building, and accurate ROAS reporting.

The Pro version adds server-side tracking (Conversion API / CAPI) that sends conversion data directly from your server to advertising platforms. This bypasses browser limitations like ad blockers, Safari ITP cookie restrictions, and network issues – typically recovering up to 30% more conversions that browser-only tracking misses. Our unique Automatic Conversion Recovery (ACR) feature goes even further by automatically identifying and recovering missed conversions nightly.

Key Benefits

✅ Easy setup – just enter your tracking IDs and you’re done.
✅ Accurate e-commerce event tracking across all platforms.
✅ GDPR and CCPA compliant with Google Consent Mode v2.
✅ Works with 15+ consent management platforms out of the box.
✅ Lightweight – won’t slow down your WooCommerce store.
✅ Payment Gateway Accuracy Report – diagnose conversion tracking drops.
✅ Automatic Conversion Recovery (ACR) – recover lost conversions (Pro).
✅ OpenAI ads (ChatGPT) conversion tracking, browser and server-side (Pro).
✅ AI-ready – AI agents can safely configure the plugin through the WordPress Abilities API.

Free Tracking Pixels

  • Google Ads Pixel – conversion value tracking, dynamic remarketing, cart item data
  • Google Analytics Pixel (GA4) – full Enhanced E-Commerce tracking
  • Meta Ads Pixel (Facebook Pixel) – remarketing events and custom audiences
  • Hotjar Pixel – heatmaps and session recordings

Free Features

  • Google Tag Gateway for Advertisers – first-party tracking through Google’s servers
  • Google Consent Mode v2 – full compliance with EU, UK, and US privacy regulations
  • Google Ads Dynamic Remarketing – build audiences based on product interactions
  • Google Ads Cart Item Tracking – feed cart data to Smart Shopping and Performance Max campaigns
  • Google Shopping New Customer Parameter – optimize for new customer acquisition
  • GA4 Enhanced E-Commerce – track product impressions, add to cart, checkout steps, and purchases
  • Meta Remarketing Events – ViewContent, AddToCart, InitiateCheckout, Purchase
  • Basic Order Duplication Prevention – avoid counting the same conversion twice
  • Customizable filters – fine-tune tracking output for your specific setup
  • Lazy-loaded product list support – works with infinite scroll and AJAX product loading
  • Payment Gateway Accuracy Report – identify which payment gateways cause conversion tracking drops
  • Nova admin interface – rebuilt from the ground up, faster and cleaner, with a getting-started checklist for new installs
  • Abilities API integration – AI agents (Claude, ChatGPT, and others) can discover, read, and safely update your tracking settings
  • Opportunities – prioritized, actionable suggestions to improve your tracking and campaign performance

Have a look at the full feature list over here.

Premium Tracking Pixels

  • Adroll Ads
  • Contentsquare Statistics
  • CrazyEgg Analytics
  • Criteo Ads – retargeting and audience events through the Criteo OneTag (beta)
  • GroundTruth Ads – omnichannel engagement and conversion tracking (beta)
  • Hyros – ad attribution through the Hyros Universal Script with funnel milestone tags (beta)
  • LinkedIn Ads
  • Microsoft Ads (Bing Ads) – UET tag tracking and server-side conversions through the Microsoft Advertising Conversions API
  • Microsoft Clarity – heatmaps and session recordings with e-commerce events (beta)
  • Mixpanel – product analytics with the full shopping funnel, server-side purchases through the Ingestion API, session replay and user identification (beta)
  • Nextdoor Ads – conversion tracking through the Nextdoor Universal Pixel (beta)
  • OpenAI Ads – conversion tracking for ads on ChatGPT
  • Outbrain Ads
  • Pinterest Ads
  • Reddit Ads
  • Snapchat Ads
  • Taboola Ads
  • TikTok Ads
  • Triple Whale – visitor journey tracking and marketing attribution (beta)
  • X (Twitter) Ads
  • VWO (Visual Website Optimizer) – A/B testing

Premium Features

  • Automatic Conversion Recovery (ACR) – automatically recover missed conversions nightly
  • Server-side tracking (CAPI) – Meta, TikTok, Pinterest, Snapchat, Reddit, OpenAI, Nextdoor, Microsoft Ads, GA4 Measurement Protocol
  • Advanced Order Duplication Prevention
  • Google Ads Enhanced Conversions – first-party data for improved attribution
  • Google Ads Conversion Adjustments – send refund data back to Google Ads
  • Scroll Tracking – measure how far visitors scroll on your pages
  • Automatic Phone and Link Click Tracking

Have a look at the full feature list over here.

Ready to recover lost conversions and get accurate tracking data? Visit sweetcode.com to learn more about the Pro version.

Documentation

Comprehensive setup guides, troubleshooting, and API references: Open the documentation

News

Consent Management

The Pixel Manager integrates with all major Consent Management Platforms (CMPs) to ensure your tracking pixels respect visitor consent choices. It supports Google Consent Mode v2, including region-specific consent defaults for the EU, UK, and US states with privacy regulations.

Compatible consent management plugins:

Please read the following for additional setup information

Requirements

List of requirements

Security Review

Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by Patchstack, a cybersecurity company specializing in WordPress security.

The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”

Managed Vulnerability Disclosure Program

We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability

Questions

How does Pixel Manager compare to Google Tag Manager (GTM)?

While Google Tag Manager is free, it requires significant technical expertise and many hours of configuration to set up proper WooCommerce e-commerce tracking. You need to create custom data layers, configure triggers and tags for each platform, handle consent mode integration manually, and test extensively to avoid tracking errors. The Pixel Manager provides a turnkey alternative that’s optimized specifically for WooCommerce with over 12 years of development. It automatically configures the correct e-commerce events, handles edge cases like payment gateway redirects and order deduplication, and includes unique features like Automatic Conversion Recovery (ACR) and the Payment Gateway Accuracy Report that GTM cannot replicate. Most users find Pixel Manager saves dozens of hours compared to manual GTM setup, while delivering more accurate conversion data.

What is server-side tracking (Conversion API / CAPI) and why does it matter?

Server-side tracking sends conversion data directly from your WooCommerce server to advertising platforms like Meta (Facebook), TikTok, Pinterest, Snapchat, Reddit, OpenAI, and Google Analytics 4 – rather than relying solely on browser-based pixels. This results in more reliable, accurate tracking because it works even when browser tracking is limited by ad blockers, Safari ITP cookie restrictions, browser privacy settings, VPNs, or network issues. Our Pro version typically recovers up to 30% more conversions compared to browser-only tracking, directly improving your campaign optimization and ROAS calculations.

Can I track conversions from OpenAI ads on ChatGPT?

Yes. The Pro version includes an OpenAI tracking pixel with browser-side conversion tracking, a server-side Conversions API connection, and Advanced Matching for improved event matching. You only need to enter your OpenAI pixel ID and, for server-side tracking, a Conversions API token. Purchase conversions are always sent server-side for maximum reliability, so you can accurately measure which sales your ads on ChatGPT generate.

How does Automatic Conversion Recovery (ACR) work?

ACR is our unique Pro feature that automatically recovers conversions missed due to tracking issues – whether from payment gateway redirects (like PayPal), browser limitations, ad blockers, or network problems. It runs nightly using the WordPress Action Scheduler, identifies WooCommerce orders that weren’t properly tracked by your advertising pixels, and sends the conversion data to your advertising platforms retroactively (within the allowed attribution windows). This can recover approximately 50% of otherwise lost conversions, directly improving your Google Ads, Meta, and TikTok campaign performance.

Does the Pixel Manager support Google Consent Mode v2?

Yes. The Pixel Manager fully supports Google Consent Mode v2, including the new ad_user_data and ad_personalization parameters required by Google since March 2024. It also supports region-specific consent defaults for the EU, UK, and 11+ US states with privacy regulations. The plugin integrates with 15+ consent management platforms (CMPs) out of the box, automatically adjusting tracking behavior based on visitor consent choices. This ensures your WooCommerce store is compliant with GDPR, CCPA, and other privacy regulations while still collecting the maximum amount of conversion data allowed.

What WooCommerce e-commerce events does the Pixel Manager track?

The Pixel Manager tracks the complete e-commerce customer journey: product list views (impressions), product detail views, add to cart, remove from cart, begin checkout, add payment info, and purchase events. These events are sent simultaneously to all configured tracking pixels (Google Ads, GA4, Meta, TikTok, etc.) with standardized product data including product ID, name, category, brand, price, and quantity. This comprehensive event tracking powers Google Analytics GA4 Enhanced E-Commerce reports, Google Ads Smart Shopping and Performance Max campaigns, Meta dynamic remarketing ads, and TikTok product catalog campaigns.

Can I use the Pixel Manager to track Google Ads conversions on WooCommerce?

Yes. The Pixel Manager makes Google Ads conversion tracking setup on WooCommerce straightforward. Simply enter your Google Ads Conversion ID and Conversion Label, and the plugin automatically tracks purchase conversions with accurate order values, fires dynamic remarketing events for audience building, sends cart item data to optimize Performance Max and Shopping campaigns, tracks the Google Shopping new customer parameter for new customer acquisition campaigns, and supports Enhanced Conversions (Pro) for improved attribution using first-party data.

Will the Pixel Manager slow down my WooCommerce store?

No. Performance is a core design priority. The back-end code is small and efficient with fast, cached database queries. Larger tasks like ACR processing run during off-peak hours using the WordPress Action Scheduler. The front-end JavaScript library is compiled, tree-shaken to only load code for active pixels, minified, and pre-compressed with gzip and brotli. The Pro version adds lazy loading of the tracking library to further reduce impact on page load time. Many users report the Pixel Manager is faster than alternative tracking plugins and significantly lighter than a comparable Google Tag Manager setup.

4.9

398 reviews

  • 5 ★ 385
  • 4 ★ 0
  • 3 ★ 2
  • 2 ★ 3
  • 1 ★ 8

Ratings come from WordPress.org. SandyWP does not collect its own reviews.

sandywp / also on the shelf

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